Content marketing is no longer an option, especially if you own an eCommerce company. 57% of companies have a content marketing strategy in place. That’s because content marketing benefits the customer experience and is an effective tool to beat the competition. Are you new to content marketing? Don’t worry, I’ve written content for numerous eCommerce …

eCommerce Content Marketing Guide: Gaining Online Sales With Content Read More »

The online marketing community has been speaking about the death of email marketing for years. Despite what you may read online, email marketing is still one of the most efficient advertising techniques that enable businesses to promote their products. Certain practices, like generic messages with impersonal subject lines, have become obsolete due to their ineffectiveness, …

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If your business is tied to a physical location, then your goal is to reach those within a set region. This is a challenge that I have encountered multiple times as a content marketer assisting small business owners in my area. One of my favorite long-term marketing clients is a small-town concert band. They use …

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Ah, video marketing. This concept shouldn’t be new to any marketing professional. With 86% of marketers saying that video helped them generate leads, this is a strategy that all brands should implement. I use video marketing a lot for one of my websites. While I think the success of your video marketing depends on your …

Video Content Marketing Guide: What I Learned as a Video Marketer Read More »

Marketing in the online age can be challenging for a novice to navigate. There are so many different marketing roles and techniques that it can be difficult to know your business’s needs, especially if you own a digital services business. But I guarantee that your digital services business will benefit from content marketing. So much …

Content Marketing for Digital Services: Navigating the Complex World of Content Read More »