I have been using the HubSpot CRM tool for collecting, managing, and assessing leads as a freelancer for several years. While I have come to rely on their marketing and sales hubs as a full-time content marketer, the idea of a CMS that could incorporate these opportunities seamlessly sounded like it had great potential. This …
Recognized as one of the most popular CMS platforms for those that are building an online store, Shopify is currently used by 1.75 million sellers across 175 different countries. Its drag-and-drop platform makes it easy to build and customize your storefront, with the functionality necessary to support businesses of all sizes. For those interested in …
With a user-friendly drag-and-drop editor and a wide assortment of website templates to choose from, Wix is a popular choice for small business owners interested in creating their first website. It was also the CMS platform that I used to build my first website in 2008. Since that time, the platform has grown and evolved …
If your business is tied to a physical location, then your goal is to reach those within a set region. This is a challenge that I have encountered multiple times as a content marketer assisting small business owners in my area. One of my favorite long-term marketing clients is a small-town concert band. They use …
